Reorganizing Dell Inc.

Case Code: BSTR367
Case Length: 17 Pages
Period: 2000-09
Pub Date: 2010
Teaching Note: Not Available

Price: Rs.300
Organization: Dell Inc.
Industry: IT, Hardware
Countries: US
Themes: Corporate Restructuring

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

The history of Dell can be traced back to 1984, when Michael founded PC Limited with a start up capital of US$ 1,000 in North Austin, Texas, the US. The company started selling customized PCs directly to the consumers. By adopting the Direct Business Model, it eliminated the middlemen markups and passed the savings on to the consumers...

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